Coaching the
Wellness Revolution
by David Krueger, MD

Wellness is currently a $500 billion industry and just getting started. It is about how simple choices profoundly affect our lives. Wellness integrates mind, body and spirit with a balanced flow of energy. It is an ongoing process of choices that become the stories of our lives.

Proactive or Reactive?
Sickness is reactive: people react to a specific condition or ailment. Products and services treat the symptoms of a disease or attempt to eliminate the disease.

Wellness is proactive: people seek activity, products, and services to feel healthier, reduce the effects of aging, look better, and prevent illness. Wellness is characterized by problem avoidance and prevention.

The Need for Wellness Coaching
In studies of coronary bypass patients—when their lives are at risk unless they adopt healthier lifestyles—only one in nine is able to change their habits by themselves. Other findings:

• 70% of health-care costs stem from preventable diseases.
  (Centers for Disease Control and Prevention)
• Stress undermines work productivity in 9 of 10 companies.
  (Industrial Society Survey)
• 70-80% of physician visits are stress related.
  (US Public Health Survey)
• Obesity, diabetes, and heart disease have reached epidemic proportions—almost all are preventable.
  (American Medical Association)
• Every dollar invested in worksite wellness yields 300-600% return through reduced absenteeism, increased productivity, and decreased health-related costs. (Partnership for Prevention National Coalition)

People don’t need more advice about vitamins, supplements, how-to exercise, or 1700 calorie diets. They need a clear, specific, step-wise program for change and an informed guide to help them.

Shouldn’t that guide be you? Become knowledgeable about integrating mind, body and spirit and you’re well on your way to guiding your clients to wellness.

Contact Action Fitness, Inc. for all your 2010 fitness resolutions before they turn into faded memories, wasted gym memberships, extra unwanted pounds or new prescription drugs. Empower yourself, unleash your inner athlete!