I have a confession to make.

VALUE
If I could train for free, I would. It’s been a calling, a lifestyle, a passion that has not extinguished the fire because I’ve been so thirsty for knowledge, I constantly find new things, new ways which often end up being old ways and even older tools, going back to birth or ancestry. Because it never feels like work, I have a hard time putting a price on years of practice and research, over 12,000 hours of training hundreds of clients (conservative figures), input and validation I received from some of the world’s best coaches in their respective fields. I just look at the market, what’s out there and price it about right, not enough to make me rich, enough to pay the bills and keep people coming back, happy to get the results they seek.

“BACK” STORY
It’s been 10 years since I was laying in traction, with multiple disc herniations and nerve damage. Years of hard martial arts practices, hard landings from throws, triangulation chokes, neck cranks, car accidents and lifting with sub-par form led me to that period of rehab which took 2 years for me to be considered “normal” (which was nowhere near where I am now, in terms of abilities, strength development and freedom of movement). I was working in TV production, live events, pre-taped, working in many countries on many subjects. I was training people on the side, for fun mostly, until a close friend of mine helped me get a job as a trainer. That’s when I started to educate myself more.

EVOLUTION (GYM MEMBER TO TRAINER TO COACH)
My hobby became a profession. Part time, then full time. Working for the man, then working for myself. Getting certified and thinking inside the box to questioning and working outside the box. Seeking what works in real life vs what’s in a vacuum of non-reality. Listening to the body vs following a cookie cutter approach. Wildfitness opened my mind, RKC improved my skills, martial arts, my first passion, reminded me of how it was there all this time, and why it’s been there for centuries before me. The birth of my son and his first year of development validated it all.

HAVE NO LIMITATIONS AS LIMITATIONS (BRUCE LEE)
I am not the fastest, strongest, biggest, leanest, most knowledgeable, most flexible coach and athlete. Hardly sounding like overachieving qualities, you may wonder… But that’s exactly it, where the “Oblique Strategy” is! First of all, you can’t be all of the above, certainly not at once. “There will always be someone else better than you” said a beloved martial arts instructor to me once. I first perceived it as an insult, only realizing once I matured that this was a call for self-improvement and constant drive to instill others with the same focus and determination.

What’s your story? I’d really like to hear it.